For small business owners, navigating the financial landscape can feel complex.
While tracking profit is essential, it doesn't tell the whole story.
A staggering statistic underscores this point: 82% of small businesses that fail do so because of poor cash flow management or a fundamental misunderstanding of cash flow itself.
This highlights a critical truth: profit on paper does not automatically equate to cash in the bank
It's entirely possible for a business to report healthy profits yet still face closure because it lacks the actual cash needed to operate.
Why does this distinction matter so profoundly?
Because cash is the lifeblood of daily operations.